| Company Profile | ESG Consulting (Private) Limited (“ENSOGOV”) is a team of passionate sustainability practitioners who help simplify ESG initiatives and related reporting for businesses. ENSOGOV combines the power of purpose, people, technology, data and sprint model to accelerate progress on industry-relevant ESG metrics. |
| Job Title | SEO Specialist |
| Job Location | DHA or Gulberg, Lahore |
| Vacancies | 02 |
| Responsibilities | As an SEO Specialist at ENSOGOV, you will be required to: - Execute tests, collect, and analyse data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
- Optimize copy and landing pages for search engine marketing
- Perform on-going keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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| Requirements | - Proven SEM experience managing PPC campaigns across Google and other search engines
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO and SEM
- Excellent problem-solving, communication, and team working skills
- Willing to
- function in a rapidly growing environment
- demonstrate entrepreneurial spirit
- learn new skills
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| Education | Bachelor’s/Master’s degree in a quantitative, test-driven field |
| Experience | 2-3 years of SEO experience |
| Language | Excellent command over written and verbal English |
| Working Hours | Full time, on-site |
| Compensation Structure | Market competitive salary based on experience and skill set |
