Establish positioning, identify target audiences, and develop the company’s 5-year marketing plan and budgets with specific objectives across different channels and segments
Plan and execute conventional as well as digital marketing programs and campaigns in collaboration with other company functions
Develop and execute lead generation campaigns and manage sales funnel
Prepare analytics reporting across multiple platforms and extract key insights for future campaign development
Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and on-ground events
Gather customer and market insights to prepare outreach strategies, increase customer conversions, and generate more qualified leads
Manage content and updates for company website and social media channels, in-line with business goals
Identify trends and insights, and optimize spend and performance based on the insights
Manage external marketing, PR and digital agencies and other vendor partners to maximize ROI
Requirements
BS/MS degree in Marketing or a related field
4-6 years of experience in managing Marketing departments in B2B environments
Highly creative with proven success in identifying target audiences and devising conventional and digital campaigns for brand building and lead generation
Metrics-driven marketing mind with eye for creativity
Experience with marketing technology and CRM tools
Advanced level proficiency in MS Office (Excel, Word, PowerPoint and Outlook)
Excellent written and verbal communication skills (English and Urdu)
